James C. Gibson shares 15 tips for getting the most of out your next trade show. First impressions are everything. Monkey see, monkey do. Extend your reach. Pre-show booth meetings. Tricks of the trade. Let them interact. Create an experience. May the best man win. Get your best clients to the show. Measure ROI. Stop selling; start gelling. Be hospitable. Start early. Learn before you lead. Follow up fast. Click for article