James C. Gibson shares 15 tips for getting the most of out your next trade show.
First impressions are everything.
Monkey see, monkey do.
Extend your reach.
Pre-show booth meetings.
Tricks of the trade.
Let them interact.
Create an experience.
May the best man win.
Get your best clients to the show.
Measure ROI.
Stop selling; start gelling.
Be hospitable.
Start early.
Learn before you lead.
Follow up fast.
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