Published on Petroleum Equipment Institute (https://testing.pei.org)

Home > DO YOU HAVE A SALES FUNNEL PROBLEM?

DO YOU HAVE A SALES FUNNEL PROBLEM? [1]

John Gunderson writes that there are four stages in most B2B sales funnels:

  1. Awareness
  2. Discovery
  3. Evaluation
  4. Decision/purchase

 

The funnel stages haven't changed, but the role of the B2B distributor has. 

Click for article [2]

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Source URL (modified on 07/29/2019): https://testing.pei.org/business/do-you-have-sales-funnel-problem

Links
[1] https://testing.pei.org/business/do-you-have-sales-funnel-problem
[2] https://www.mdm.com/blogs/14-distribution-sales-marketing/post/38765-do-you-have-a-sales-funnel-problem?utm_source=Real%20Magnet&utm_medium=email&utm_term=Update%3A%20June%2019&utm_content=2499571155&utm_campaign=127846774
[3] https://testing.pei.org/tags/business-bullet
[4] https://testing.pei.org/tags/sales-funnel
[5] https://testing.pei.org/tags/disruption
[6] https://testing.pei.org/tags/distribution-model