John Gunderson writes that there are four stages in most B2B sales funnels:
- Awareness
- Discovery
- Evaluation
- Decision/purchase
The funnel stages haven't changed, but the role of the B2B distributor has.
John Gunderson writes that there are four stages in most B2B sales funnels:
The funnel stages haven't changed, but the role of the B2B distributor has.