Experts from the Kellogg School of Management at Northwestern University and IDEO explain the psychology behind design thinking, a creative approach to problem-solving. The design-thinking approach loosely follows a four-step process that involves observing a problem, reframing it, designing solutions and testing them. The goal of design thinking is to improve how humans experience a product or service. Look for the gorilla. Ask a question no one else is asking. Encourage outlandish brainstorming. Fail faster. Learn sooner.  Click for article