PwC released its "Consumer Intelligence Series: Protect.Me." The series provides an in-depth look at what consumers want, what worries them and how companies can earn their trust — and their business.
Key findings include:
For consumers, cyberattacks are personal.
Consumer trust is fading.
Who’s on the hook? Consumers say businesses more than government.
The path to trust: Giving customers control and providing transparency.
What types of businesses do consumers trust most?
After a data breach, can companies earn back consumer trust?
Consumers see some emerging technologies as a risk to their privacy.
A call to action driven by customers’ concerns.
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