Petroleum Equipment Institute
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Social Media Tip: Customers Trust Your Employees' Posts More Than Your Brand's [1]

A formal employee advocacy program can help your business reach job hunters, break silos and boost overall morale through employees' social media posts, according to an article by Andrew Hutchinson in SocialMediaToday. Read article
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11 Tips to Perfect Your LinkedIn Profile Picture [2]

"LinkedIn profiles with professional headshots receive roughly 14 times more profile views and are 36 times more likely to receive a message on LinkedIn," writes Pauline Gabrelli. "It’s important to look professional, hard-working and approachable." She shares 11 tips and what they mean exactly: Look approachable. Take a headshot. Pick an up-to-date photo. Choose the right expression. Wear your usual attire. Take the photo straight on. Don't take selfies. Don't use filters. Don't crop a group picture. Don't have a distracting background. Don't incorporate hobbies into your photo. Click for article  
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Source URL (retrieved on 06/07/2025): https://testing.pei.org/tags/social-media

Links
[1] https://testing.pei.org/business/social-media-tip-customers-trust-your-employees-posts-more-your-brands
[2] https://testing.pei.org/business/11-tips-perfect-your-linkedin%C2%A0profile-picture