Experts from the Kellogg School of Management at Northwestern University and IDEO explain the psychology behind design thinking, a creative approach to problem-solving.
The design-thinking approach loosely follows a four-step process that involves observing a problem, reframing it, designing solutions and testing them. The goal of design thinking is to improve how humans experience a product or service.
Look for the gorilla.
Ask a question no one else is asking.
Encourage outlandish brainstorming.
Fail faster. Learn sooner.
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