Published on Petroleum Equipment Institute (https://testing.pei.org)

Distributors Supercharge Sales Using 'Intent Data' [1]

Distributors should track what customers are doing online and follow signaled interests through reps and on email, writes Benj Cohen, a blogger for NAW (National Association for Wholesaler-Distributors).

"When customers consider buying something from a rep, or click on certain promotional links in emails, for example, they signal their intent to buy. Distributors must methodically track this intent and use it in a coordinated sales strategy."

Click for article [2]

Tags:

Source URL (modified on 01/08/2020): https://testing.pei.org/business/distributors-supercharge-sales-using-intent-data%C2%A0

Links
[1] https://testing.pei.org/business/distributors-supercharge-sales-using-intent-data%C2%A0
[2] https://www.naw.org/distributors-are-using-intent-data-to-supercharge-sales-leveraging-the-power-of-ai-10/?utm_content=109841536&utm_medium=social&utm_source=twitter&hss_channel=tw-253618056
[3] https://testing.pei.org/tags/business-bullet
[4] https://testing.pei.org/tags/intent-data
[5] https://testing.pei.org/tags/benj-cohen
[6] https://testing.pei.org/tags/naw
[7] https://testing.pei.org/tags/ai
[8] https://testing.pei.org/tags/e-commerce
[9] https://testing.pei.org/tags/artificial-intelligence
[10] https://testing.pei.org/tags/transactional-data