THE CONSUMER SIDE OF CYBERSECURITY [1]

PwC released its "Consumer Intelligence Series: Protect.Me." The series provides an in-depth look at what consumers want, what worries them and how companies can earn their trust — and their business.

Key findings include:

• For consumers, cyberattacks are personal.
• Consumer trust is fading.
• Who’s on the hook? Consumers say businesses more than government.
• The path to trust: Giving customers control and providing transparency.
• What types of businesses do consumers trust most?
• After a data breach, can companies earn back consumer trust?
• Consumers see some emerging technologies as a risk to their privacy.
• A call to action driven by customers’ concerns.

Click for report [2]