15 TIPS TO UP YOUR TRADE SHOW GAME [1]
James C. Gibson shares 15 tips for getting the most of out your next trade show.
- First impressions are everything.
- Monkey see, monkey do.
- Extend your reach.
- Pre-show booth meetings.
- Tricks of the trade.
- Let them interact.
- Create an experience.
- May the best man win.
- Get your best clients to the show.
- Measure ROI.
- Stop selling; start gelling.
- Be hospitable.
- Start early.
- Learn before you lead.
- Follow up fast.