Experts from the Kellogg School of Management at Northwestern University and IDEO explain the psychology behind design thinking, a creative approach to problem-solving.
The design-thinking approach loosely follows a four-step process that involves observing a problem, reframing it, designing solutions and testing them. The goal of design thinking is to improve how humans experience a product or service.
- Look for the gorilla.
- Ask a question no one else is asking.
- Encourage outlandish brainstorming.
- Fail faster. Learn sooner.