According to the Fuels Institute’s latest report, “Retailing E85: An Analysis of Market Performance, Jul 2014-Aug 2015”:
- The price of unleaded seems to have little effect on E85 sales.
- Linear predictions that seek to forecast E85 sales volumes based on price relative to unleaded are not reliable.
- Energy parity does not seem to factor significantly in E85 pricing decisions.
- Lower volume stores reported stronger E85 sales in both gallons and percent volume.