Despite record levels of short-term optimism in the global economy, CEOs worldwide report heightened anxiety about the business, economic and societal threats confronting their organizations.

Social media influencers like Kim Kardashian and Mike Rowe have become centerpieces of business-to-consumer (B2C) marketing strategies, and now business-to-business (B2B) brands are starting to follow. 

Flub one of these nine steps for exemplary leadership, and your employees might think you’re not worth following.